Saturday, November 20, 2010

Marketing 11/29-12/10

Monday - Product service planning discussion
  LO - learning steps of brining product to market
Tuesday - DVD - bringing a new product to market
  LO - learning about specific product design and steps to market
Wednesday - Finish DVD
  LO - learning about specific product design and steps to market
Thursday - Jeopardy Product service planning
  LO - learning and reviewing product service planning components
Friday - Test product service planning
  LO - demonstrating learned knowledge of product service planning

Monday - Branding World packet, vocab
  LO - leanring about the imprtance of branding for company success
  • Private brand
  • Family branding
  • Individual branding
  • Brand mark
  • Brand name
  • Brand insistence
  • Brand extension
  • Brand positioning
Tuesday - Branding discussion
  LO - learning about specific components of developing a brand
Wednesday - Branding collage
  LO - learning specific examples of brand logos
Thursday - Branding discussion
  LO - learning specific  cases of brand succcess
Friday - Branding packet
 - LO - learning potentialuses of brand extensions

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