Marketing 10/18-10/29

Monday - Test, Marketing Information Management, Worksheet and Outline due
  LO - demonstrate learned knowledge of Marketing information
Tuesday - Pass back papers, Product Mix
  LO - learn about basic components of product mix
Vocabulary

1. Width
2. Depth
3. Product Line
4. Product item
5. Expansion
6. Contraction
7. Alternation
8. Trading Up
9. Trading Down

Wednesday - Product Mix worksheet, Business review and sign up
  LO - learning about elements of changing product design
Thursday - Discussion
  LO - learning about strategies to maximize product mix success
Friday - Lab time Product Mix new business
  LO - learning about potential products in a new local business of student's choice

Monday - Coca Cola Product Mix web site assignment
  LO - learning width and depth of Coca-Cola's product
Tuesday - Lab time product Mix
  LO - learning about potential products for new local business
Wednesday - Discussion product mix
  LO - learning examples of applied product mix strategies
Thursday - Product mix new business presentation with props
  LO - learning about students vision of new businesses in the local area
Friday - Jeopary Product Mix
  LO - learning and reviewing important concepts of Product mix