Marketing 10/12 - 10/23

Monday - MIM Role play

Tuesday - MIM Role play

Wednesday - DVD Ebay managing Success
Thursday - Product Mix, vocab, begin discussion

• Width
• Depth
• Alteration
• Expansion
• Contraction
• Trading Up
• Trading Down
• Product line
• Product Item

Friday - Discussion, Outline

Monday - Virtual Vendor
www.virtualvendor.coca-cola/vm/vending.jps or Google Coca Cola virtual vendor
Tuesday - Virtual vendor discussion
Wednesday - Finish Product Mix Discussion
Thursday - Product Service Mix

• Product Service Planning
• Private Label
• Product mix
• Product positioning
• Friday - Product Service Mix discusion

Friday - Product Service Discussion